fig.01 the gatekeeper
robots.txt
The one file that tells crawlers where they may go — and can quietly lock the AI answer bots out without you ever knowing.
rules
allow / disallow
One field. We read your site the way Google and AI answer engines do — then draw you the gap, part by part.
Every check is a fact you could verify yourself. We read only what any visitor or crawler already sees — no access, no login.
The one file that tells crawlers where they may go — and can quietly lock the AI answer bots out without you ever knowing.
The list of every page you want found. A page that isn't on the map is, for practical purposes, an invisible page.
The machine-readable label that tells Google and AI what you actually are — a spa, a clinic, a restaurant. Missing, and they guess.
Whether ChatGPT, Claude and Perplexity can actually read and quote your page. Most sites are invisible here — the freshest place to win.
First-byte time and page weight. A slow load on a phone loses visitors before they ever see you — and most of your traffic is on a phone.
Whether your social presence connects back to the site search engines trust — a live pulse, or a dead end.
The real thing. Your URL goes in, the checks come back stamped, and Brief №1 tells you — plainly — what it costs.
Enter a site and watch it come apart.
Get this brief plus the desktop version — connect your analytics and see the dollars behind each gap.